In the fast-paced realm of digital marketing, the evolution of micro-influencers has become a game-changer for brands. The ability of micro-influencers to reach niche audiences and build authentic trust with them in order to create high quality conversions makes them an unmissable marketing asset.

Periods of rapid growth can be both exciting and daunting for companies and their employees. Simple human resources planning can help you take care of your employees while your business scales.

Project managers are typically taught skills related to planning and execution to prepare them for spearheading projects. Harvard Business Review argues that project managers should also learn a “startup mindset” – skills related to flexibility that would allow them to better manage unforeseen changes and changing timelines.

Building trust within your organization is critical to setting up your employees for success. Harvard Business Review asserts that organizational trust relies on the presence of authenticity, empathy, and logic but in modern workplaces, one of these pillars is usually shaky.

Some people treat marketing like it’s an either-or scenario, either direct response marketing or brand marketing. However, you can leverage a strategy that is the best of both worlds to achieve brand loyalty while also meeting immediate business goals.

In the complex world of project management, technical skills and methodologies are often emphasized. However, the ability to understand and manage emotions, both one’s own and those of team members, is equally vital. This aspect of management, known as Emotional Intelligence (EI), has become a critical factor in the success of projects.

Some states have recently passed salary transparency laws, aimed at helping job seekers better advocate for pay in their roles, especially women and minority groups. However, the implementation of these laws has been murky, with pay ranges becoming wider and harder to decipher.

Many people consider creativity a static trait – either you are or you aren’t. Research has shown that this is false and creativity can be honed and cultivated like many other useful workplace skills – kindness, flexibility and more. Learn how you can flex your creative muscle more and unlock a new skill.

So you’ve been job searching and landed an interview. Congratulations! Now it’s time to practice. It’s important to prepare for the inevitable behavioral interview questions like “Tell me a time when…”. When used correctly, these questions can be a powerful way to showcase your skills and make a good impression.