Archive for February 2025
What Will Marketing Look Like in 2025? ‘It’s Going to Get Weird.’
Retail executives and branding experts predict how companies will–and won’t–be reaching consumers this year. Article originally posted on INC. B Y A L I D O N A L D S O N J A N 2 3 , 2 0 2 5 If 2024 felt like the year of weird for consumer brands, which …
Read MoreNavigating a Tight Job Market: Challenges, Strategies, and Opportunities
The job market has become increasingly competitive in early 2025, with job seekers facing fewer opportunities and greater challenges in securing employment. Recent economic shifts, industry contractions, and large-scale layoffs—particularly in government and technology sectors—have contributed to a growing surplus of job seekers vying for a limited number of positions. As competition intensifies, candidates…
Read MoreWhat Will Marketing Look Like in 2025? It’s Going to Get Weird.
Ali Donaldson’s recent article explores how marketing in 2025 is set to take bold, unconventional turns, with experts predicting innovative strategies and an emphasis on creating unique experiences. Key changes highlighted by retail executives and branding experts include: Post-Omnichannel Approach: Brands are moving away from selling across every possible channel and focusing on fewer,…
Read MoreFederal IT Contractors’ Response to Government Downsizing
The Trump administration’s recent push to significantly reduce the size of the federal government, spearheaded by the Department of Government Efficiency (DOGE) and policy shifts favoring automation over personnel, is forcing federal IT contractors to rethink their business models. Major firms such as Booz Allen Hamilton, Leidos, and Deloitte are rapidly adjusting to the changing…
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