Posts by Rob Main
Stop Ignoring Re-Entry Candidates
There’s a bias in hiring that’s not openly discussed: if you’ve been out of the workforce, you’re often written off before you get a fair look. Layoff followed by a long search? Time spent raising a family? A career break for personal reasons? Too many hiring managers see it as weakness. That’s wrong. A gap…
Read MoreForget Raises: How People Are Really Earning More Today
If your plan for making more money involves waiting for a raise, you are already behind. Smart earners play a different game. Here is the playbook: 1. Stop Thinking Straight Line Seniority alone no longer guarantees bigger paychecks. Lateral moves, industry shifts, and pairing tenure with in‑demand skills can outpace the old ladder climb. 2.…
Read MoreClean, Cautious, and Forgettable: The AI Writing Trap
If you’ve been reading articles that sound oddly familiar, overly polished, and leave you feeling… nothing, you’re probably looking at AI-generated content. It’s everywhere now. And while AI can be incredibly helpful in writing, it’s not so great at figuring out what to say or how to say it. Here are five telltale signs you’re…
Read MoreMiddle Management: The Toughest Seat in the House
They don’t call themselves middle managers. But they’re the ones holding it all together… teams, timelines, morale, and expectations from every direction. They’re managing up, down, and across… while navigating reorgs, layoffs, hiring freezes, and shifting priorities. With fewer resources. And higher stakes. They’re often labeled as “excess.” Often the first layer to go in…
Read MoreContract Talent: A Smart Strategy in a Sluggish Hiring Market
As hiring slows across many industries, both employers and job seekers are looking for new ways to stay productive, relevant, and forward-moving. One option gaining serious traction? Contract talent. A recent global study by Remote found that 52% of companies have increased their use of contract professionals over the past three years, largely as a…
Read MoreLabor Quality, Not Layoffs, Is the Real Hiring Challenge for Small Businesses
Despite steady employment levels and relatively few layoffs nationwide, small businesses are still struggling to hire. According to the National Federation of Independent Business, nearly half of small business owners say they aren’t getting qualified applicants for open roles—and a staggering 87% of those hiring in March reported they couldn’t find suitable candidates. To stay…
Read MoreSmarter Measurement Can Fix Marketing’s Performance Trap
Marketing has fallen into a “doom loop” — an overreliance on short-term performance metrics (like clicks and ROAS) is eroding long-term brand value. This isn’t just a media mix issue; it’s a measurement issue. To escape this cycle, marketers must rebalance their strategies across the full funnel — integrating both brand and performance marketing —…
Read MoreThe Hidden Risk in the New Executive Order Consolidating IT Procurement in GSA
What Happens to Small Federal IT Contractors? While the big primes will likely adapt—and even benefit—from Trump’s executive order centralizing procurement under GSA, the picture is less optimistic for small and mid-sized federal IT firms. These are the niche players, boutique solution providers, and emerging tech firms that have built strong relationships with specific agencies…
Read MoreThe Decline of Software Programming Jobs in the U.S.: A Decade of Change
Over the past decade, the landscape of software jobs in the United States has shifted dramatically. While the demand for software developers—those who design, architect, and manage software projects—remains strong, there has been a noticeable decline in software programming jobs, particularly for professionals who primarily write code. This distinction is critical: software developers are involved…
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