What Will Marketing Look Like in 2025? It’s Going to Get Weird.

Ali Donaldson’s recent article explores how marketing in 2025 is set to take bold, unconventional turns, with experts predicting innovative strategies and an emphasis on creating unique experiences. Key changes highlighted by retail executives and branding experts include:

 

• Post-Omnichannel Approach: Brands are moving away from selling across every possible channel and focusing on fewer, more strategic and interconnected sales channels.

 

• Increased Personalization: Retailers are prioritizing personalized customer service and experiences rather than generic discounts, while being mindful of the privacy concerns tied to excessive data use.

 

• Emphasis on Experiential Retail: Brick-and-mortar stores are shifting towards offering unique, discovery-driven experiences to attract consumers and differentiate themselves in the market.

 

• Decline of Influencers: Consumers are turning away from professional influencers and seeking authentic, peer-generated content for product recommendations.

 

• Decreased Reliance on Virality: The future of platforms like TikTok is uncertain, and brands are refocusing on building one-on-one connections with customers instead of chasing viral success.

 

• Authenticity Over AI: As AI continues to shape digital content, brands must prioritize trust, transparency, and a genuine human touch to resonate with Gen-Z and Gen-Alpha audiences.

 

• Sports Marketing Growth: With fewer opportunities for traditional appointment television, sports remain a dominant platform for large-scale advertising and brand visibility.

 

These trends illustrate the dynamic shifts brands must navigate to stay relevant in 2025. You can read the full article here.