SOCIAL MEDIA ANALYTICS SPECIALIST – PART-TIME – NYC REMOTE

SOCIAL MEDIA AND ANALYTICS SPECIALIST – PART-TIME – NYC REMOTE

Our client, a major non-profit organization that helps older adults use technology, seeks a Social Media and Analytics Specialist for a part-time (20 hours per week) 18-month remote contract.  This role will be key in implementing and integrating all marketing initiatives to highlight the value of one of the organization’s signature programs that helps older adult participants and supporters navigate digital technologies.

You will work under the direction of the Director of Communications and be responsible for developing and executing a strategic and sophisticated framework to establish and grow communities of distinct audiences across a variety of social media networks. This role will focus to enhance the brand, engage the target audiences, and increase social media market presence and share across several social media platforms.

The work schedule will be four hours per day between 9am and 5pm. If you live in the NYC metropolitan area, you will be expected to come into the Brooklyn office weekly/biweekly.

Responsibilities

• Strategize, manage, and operate social media content for Facebook, Twitter, YouTube, Instagram, LinkedIn, websites, and other platforms.
• Build a robust network and audience across the nonprofit industry.
• Develop content and a strategic posting strategy across all social media channels.
• Provide social and digital support to promote and manage events across all the program’s geographies and advocacy campaigns.
• Optimize social media platforms including paid social, with an eye towards innovation and evolving use of platforms, and paid advertising teams.
• Engage with participants and others through feedback loops on social media.
• Achieve, measure and report strong engagement and outcomes through metrics on all channels.
• Ensure equitable storytelling and asset-based framing as part of commitment to racial, social, and environmental equity.

Qualifications

• 3-5 years of experience in communications and/or social media.
• The desire to work in a fast-paced, self-directed, and data-driven environment with a high-performance team.
• Experience with communications skills including accurate and compelling written communication particularly in social and digital media.
• Familiarity with Hootsuite and social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Experience in analytics and reporting social media statistics.
• Experience building, growing, and managing social media channels.
• Experience in fostering diversity, equity, and inclusion.
• Obsessive organization and a sharp eye for detail.
• Ability to manage multiple requests and projects.
• Proficiency in WordPress, Mailchimp, and Adobe Suite, including Photoshop, Illustrator, and InDesign.
• Strong design sensibility and eye for design
• Familiarity with aging and tech industry conferences, journals, and opportunities.
• Experience with advocacy campaigns that use social media to motivate action.
• Multi-cultural or cross-cultural experience including ability to use social media to connect with diverse audiences.
• Multi-lingual skills are very desirable!