SOCIAL MEDIA STRATEGIST

SOCIAL MEDIA STRATEGIST

Our client, a major membership-based organization, seeks a Social Media Strategist for a 6-month contract assignment in Washington, DC (may be performed remotely during Eastern Time hours).  This position will develop and execute the Organization’s social content strategy with a focus on the African American community.

Responsibilities

• Provides diverse perspectives and assists with the development of social content and manages the calendar and delivery of that content onto the social platforms.
• Collaborates with others across the organization to ensure growth in key social media metrics in line with overall goals.
• Provides strategic guidance on social media content tied to the Organization’s issue areas and enterprise strategy priorities.
• Assists in the development and implementation of social media content, from initial concept to actual scheduling/posting of content on the social platform.
• Manages day-to-day relationships with internal business unit(s), including but not limited to our Multicultural, Strategic Communications, and Editorial teams.
• Provides valuable strategic communications, as needed to proactively share ideas, opportunities, and best practices on a regular basis.
• Executes and implements social scheduling, copywriting, and publishing to platforms.
• Drafts social copy that effectively communicates and engages the Organization’s audience across multiple platforms; translates, as necessary.

Qualifications

• 6+ years of experience in developing and implementing social media strategies for a variety of clients at an agency or large, complex organization.
• Completion of a Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.
• Social media management experience is required, including social content and community management.
• Previous multicultural marketing work experience.
• Paid media management experience is a plus.