MARKETING STRATEGIST – INTEGRATED MARKETING

Our client, a major non-profit organization, seeks a Marketing Strategist – Integrated Marketing for a long-term contract assignment in Washington, DC.  This position will be part of the Integrated Marketing team which acts as a strategic marketing partner for the organization’s top social impact Enterprise Issue areas (Caregiving, Fraud, Healthy Living, Savings & Planning, Work & Jobs), as well as key member value initiatives and programs (Auto, Books, Hearing, Travel, Turnkey Programs, and more). Internal clients include Enterprise Issue leads, the CSN Programs Unit, and Enterprise Innovation. 

The Marketing Strategist will plan complex, integrated marketing campaigns that drive engagement, revenue, and relevance in support of numerous products, programs, and Enterprise initiatives. The position will interface with product/issue SMEs, Channel leads, Brand, Legal, and other internal clients and stakeholders, as well as external agencies, to plan and optimize multi-channel marketing campaigns.

The Marketing Strategist will design, execute and analyze complex, highly strategic, multi-channel marketing programs through partnership and collaboration with peers in other departments. The Strategist will manage SOWs with strategy and/or creative agencies, ensuring that vendors remain on established budget and timelines for deliverables.

Responsibilities

• Prepare and distribute core Integrated Marketing deliverables, using established team standards, schedule, and templates. Core deliverables include marketing strategies, marketing plans, learning agendas, and quarterly performance analysis & insights.  Deliver and/or present core documents to key client(s) and/or marketing matrix teams.
• Consult with internal teams to understand customer wants and needs, and co-create marketing strategies and campaigns that fulfill them.
• Help establish multi-channel learning agenda and ongoing optimization/test plans.
• Create and maintain multi-channel marketing plans that project and measure tactic performance and ROI.
• Create and maintain campaign lifecycle maps, updating frequently to reflect ongoing optimizations to the marketing mix.
• Manage strategy and/or creative agency(ies) developing campaign strategies and/or creative.
• Collaborate closely with Digital Marketing, Social Media, other AARP channel owners and/or paid media agencies to ensure delivery of customer-centric marketing strategies, effective execution, and sharing of learnings and insights.
• Develop positioning and/or marketing message architectures.
• Act as a creative and copy expert across channels, incorporating integrated marketing best practices.
• Project marketing budget needs. Manage marketing budget(s) and track vendor invoices. Ensure that channels use correct billing codes; monitor channel spend vs marketing plan monthly and YTD. Support the accrual process.
• Analyze marketing campaign/tactic performance reporting, using Tableau dashboards (where available) or Adobe Analytics; pinpoint and share actionable insights.

Qualifications

• 5+ years of prior direct response marketing experience, with an emphasis on integrated marketing, digital marketing, personalization and/or segmentation, test-and-learn, marketing campaign strategy and execution
• Knowledge of current marketing best practices in key channels: email, digital, direct mail, social, etc.
• Client-service mindset; agency experience a plus
• Resourceful and curious
• Flexibility to adapt to changing conditions with a positive attitude
• Ability to handle multiple tasks in a fast-paced environment
• Strong organizational skills and attention to detail
• Ability to work effectively and successfully in a matrixed organization. Talent for gaining respect and building consensus among stakeholders at different levels
• Ability to work both independently and collaboratively
• Excellent presentation and communication skills
• Strong analytical capability; skilled at deriving insights from data
• Proficiency in the Microsoft Suite; familiarity with Tableau and/or Adobe Analytics a plus
• Bachelor’s degree or equivalent; MBA a plus